Activating Purposeful Influence: Using the ASPEN Method to Build Professional Momentum

Activating Purposeful Influence: Using the ASPEN Method to Build Professional Momentum

This virtual workshop equips participants with skills to transform their expertise into influence by using the ASPEN Method.

Date: Tuesday, September 29, 2026

Time: 12:30 - 2:00PM ET

Location: Virtual. The Zoom link will be provided after you register.

Speaker: Jenn T Grace 

Session Description:

Many talented professionals possess deep expertise, yet their insights often remain static. These ideas stay trapped in silos because experts lack a clear pathway to influence organizational change. This session introduces the ASPEN Method, a strategic framework designed to help leaders and talent development professionals move beyond being "technicians" of their craft to become "trusted guides" of their mission.

By grounding professional strategies in a foundational alignment of Purpose, Vision, and Impact, this interactive workshop teaches you how to build a personalized Influence Ecosystem. We move past the pressure of performative visibility and into a structured rhythm of intentional, values-aligned actions that build trust and accelerate organizational transformation.

Participants discover how to treat their specialized knowledge not as a stand-alone asset, but as a platform for driving meaningful, sustained results, even if you never plan to write a book. We will focus on the "long game" of building a career or business around purpose, providing you with a tactile roadmap to turn your expertise into your legacy.

Through interactive exercises and strategic mapping, participants will:

• Establish a Foundational "Why": Apply the "But Why?" filter to strip away surface-level goals and align professional initiatives with a deeper core purpose.

• Audit for Influence: Conduct a strategic inventory of current assets and "gold in the archives" to identify underutilized knowledge that can be leveraged for current goals.

• Map a Professional Ecosystem: Visualize how core work connects to the four anchors of organizational success: results, thought leadership, internal advocacy, and team development.

• Navigate Roadblocks with Resilience: Draft proactive "IF this, THEN that" structured backup plans to maintain momentum when facing technical or organizational challenges.

• Build Sustainable Rhythms: Design a daily, weekly, and monthly execution schedule that focuses on consistency over perfection to prevent burnout while maintaining impact.

About our Presenter:

Jenn T. Grace is a nationally recognized speaker, award-winning author, and strategist working at the intersection of expertise, authority, and communication. With 20+ years of experience,Jenn helps professionals move beyond simply having knowledge to ensuring their insights are recognized, trusted, and used to drive organizational impact.

She is the founder of Publish Your Purpose (PYP), a certified B Corp, and creator of the Institute for Author Growth and Impact (AGI). Jenn has authored eight books, including Promote Your Purpose. Based in Connecticut, she is a fan of the outdoors, hot sauce, Halloween, and making her own gin.