Storytelling That ROCKS [Igniting Narrative Cognition]

Storytelling That ROCKS! (Igniting Narrative Cognition)

This virtual workshop equips participants with practical storytelling frameworks and techniques that ignite narrative cognition, elevate emotional engagement, and strengthen retention presentation execution.

Date: Tuesday, August 11, 2026

Time: 12:00 - 1:30PM ET

Location: Virtual. The Zoom link will be provided after you register.

Speaker: Peter W. Carbone, MBA, Founder of Mindset Effect Consulting

Storytelling That Rocks is a high‑energy, science‑driven workshop that gives presenters practical, repeatable storytelling frameworks to ignite narrative cognition, lower cognitive load, and create the emotional engagement audiences need to learn and remember.

Participants experience how story transforms complex information into clarity, boosts germane load for deeper understanding, and bends the Forgetting Curve through meaning, imagery, and resonance. By the end, they know how to turn any message into a narrative that connects, sticks, and drives real influence.

1. Understand the relevance of Storytelling in a complex presentation.
2. Apply storytelling frameworks that activate narrative cognition and reduce cognitive load to create clearer, more engaging presentations.
3. Use emotional resonance, imagery, and structure to increase cognitive ease and strengthen audience attention, retention, and recall.
4. Transform complex information into meaningful narratives that boost germane load and drive lasting learning, influence, and action.

About our Presenter:

Peter W. Carbone, the founder of Mindset Effect Consulting, brings nearly three decades of life sciences and various commercial experiences spanning consulting, field sales, leadership, operations, marketing, and learning and development. He has partnered with numerous Fortune 100 life sciences organizations, including Johnson & Johnson, Takeda, Alora, Novartis, arginx, Otsuka, and Ionis Pharmaceuticals, where he leveraged his deep expertise to author multiple publications grounded in real‑world practice.

He is the author of The RISE (Rare Disease) Selling Framework 2^nd edition, a guide designed for individual contributors in commercial rare disease roles. In 2024, Carbone introduced The RISE (Rare Disease) Leadership Framework, a book he wrote for first‑line leaders and learning and development professionals navigating the complexities of rare disease commercialization. Both books draw directly from his hands‑on experience in rare disease sales, leadership, and professional development.

Additionally, in 2026, he published Rockin' Presentation Skills, a book for experienced presenters/facilitators who desire to elevate this critical professional set of skills. The last chapter of this book is the foundation of this workshop.

Just for fun: Peter is also a writer, novelist, drummer, and 2nd‑degree black belt in Taekwondo. He recently published a fictional spiritual crime thriller, Nail of Veneration.