-- This is an event for Members of South Florida ASTD --
What if your organization were to adopt a company-wide marketing initiative using LinkedIn tomorrow – would you be ready?
Have friends and colleagues been asking you when you’re going to accept their “connection” requests?
If your goal is to get started (or enhance) your usage of this powerful social media tool then this session is for you!
The world is becoming more social and technology is rapidly changing the workforce. Today’s professional needs to understand the importance of social media not only for their organization but for personal branding and career development. The opportunities to network and learn are endless – but how do you start? This session is designed to give you practical advice and the encouragement you need to develop your own digital footprint.
In this session you will learn:
• The basics: the importance of a well-written bio, a great
picture and marketing strategy to create your online brand.
• The rules of engaging with others online – how do you
communicate value and how does it differ from traditional
• Go beyond the standard profile; how you can leverage this
powerful social platform, the importance of the Settings,
Groups, Companies and more.
Social media provides extraordinary opportunities to connect and learn from others with similar interests across the globe. This hands-on mini-workshop is designed to provide useful tips for leveraging LinkedIn to enhance your career, your business, your personal brand or your job search. Bring your smartphones, tablets, or laptops to get started with LinkedIn.
Presenter: Deborah Herman
Deborah has over 20 years’ experience in staffing and HR communications and her consulting firm DH Talent Strategies, LLC, specializes in social media and developing recruitment marketing strategies for organizations such as Miami Dade College and Birks and Mayors. In addition, Deborah works part-time with the global outplacement firm Challenger, Gray & Christmas and trains clients on how to leverage social media for their job search.
As HR Florida’s 2012 “HR Volunteer of the Year”, Deborah Herman has volunteered for several years in the South Florida market. She is a Past-President of SMA South Florida and most recently served as the District 10, District Director for HR Florida State Council. Deborah accepted a new challenge for 2013 and will serve as HR Florida’s “Webmaster”.
Additional (Important) Information
This is an exclusive event for Member's of South Florida ASTD. Interested in membership, click to learn more: Join/Renew ASTDSFL
We also invite you to join us at 5:30 p.m. for the monthly Professional Development in Broward, The Case of the ADDIE Model's Murder.
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