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Storytelling in L&D: The Case for User Generated Content

  • Tuesday, November 14, 2023
  • 6:00 PM - 8:00 PM
  • Virtual via Zoom

Registration is closed

Storytelling in L&D

The Case for User Generated Content (UGC)

Aware of the significant benefits user-generated content (UGC) can bring to L&D, but struggling to achieve the results you need? If so, you’re missing out on one of the most influential tactics for learning and instigating behavior change. 

While including employee voices is not new - think real-time talking head video shoots and virtual interviews - mastering a UGC approach provides a reach, inclusivity, and impact previously impossible for learning teams. 

In this interactive session, Carl Hodler will share strategies and examples on how to capture the best real stories to help your co-workers learn, grow, and thrive.

Attend the session and learn to:

  • Identify exactly where UGC will create the most impact in your learning. 
  • Build UGC into your existing workflows.
  • Use storytelling as a technique to secure UGC which inspires and changes behavior.
  • Design scaffolding for capturing specific work stories.
  • Write a compelling invite message and overcome engagement challenges.
  • Understand what results to expect and how to measure success.

Join Carl for this interactive session and transform the way you develop training!

With 25 years of experience in digital, Carl Hodler explores workplace storytelling through the multiple lenses of learning, marketing, and social.

He’s passionate about bringing employee stories to life and helps teams looking to democratise digital storytelling get started with user-generated video.

Event Details


6:00 - 6:15 p.m. | Welcome and Introductions

6:15 - 7:45 p.m. | Presentation and Q&A

7:45 - 8:00 p.m. | Prizes and Closing Remarks


Zoom link provided in the registration email.

Registration questions, contact Jessica at finance@atdsfl.org

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