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Virtual TD Talks: Featuring AutoNation

  • Thursday, July 20, 2017
  • 12:00 PM - 12:45 PM
  • GotoWebinar


Registration is closed


1Price Used Car Sales Conversion at AutoNation, Inc. 

The event will feature AutoNation's major change management initiative and its approach. 

Are you curious about cutting edge talent development initiatives in South Florida?  Who is being creative with new implementation ideas?  Our popular TD Talks is now virtual to include all tri-county professionals to share innovative practices!

In this session, AutoNation team will share their success, methods and components of their major change initiative that included executive sponsorship and involvement, an effective communications schedule, and a world-class blended learning solution comprised of pre-ILT eLearning, a “Boot Camp” model training event, and a mobile-based learning sustainment and performance support platform. 

AutoNation, the largest automotive retailer in the country with $22 billion in revenue, made a decision to offer its customers a no-haggle, 1Price used vehicle buying experience. This was in preparation for its pronouncement to begin opening standalone used car dealerships that will offer a technology supported, customer-friendly, streamlined automotive retail process. 

The challenge was to change the hearts, heads and hands of nearly 7000 Sales Associates, Sales Managers, Finance Managers and General Managers spread over 371 dealer franchises from coast-to-coast in 16 states in seven months. We designed a comprehensive training and change management program that has earned recognition from the Executive Committee, praise from Market Presidents and General Managers, and appreciation from front-line Sales Associates and Managers.

In the months following the completion of the 1Price roll out, year-over-year used car sales spiked by over 20 percent. 

Join us for an overview of their program, successes, challenges and key learnings.

Similar to the world-famous TED talks, presenters will share their practices in 25-30 minutes and we will open up for Q& A for rest of the webinar. The session is interactive and designed to provide practical knowledge, tools and techniques.

 If you are curious about the trends and innovative practices in South Florida, do not miss out on this event



Steve Parkins, Director of Learning & Development

Steve is currently the Director of Learning and Development for AutoNation, Inc. responsible for enterprise-wide sales operations training. In addition to designing learning strategy with the business, he leads the Learning Design and Development Team and a world-class Team of Corporate Trainers and Facilitators.  

Steve has held increasingly important Talent Development and Sales Leadership positions while setting strategy; designing processes and training; leading change; and putting into practice the future of automotive sales at this Fortune 500, publicly held company (AN)—the largest automotive retailer in the country. With 24,000 associates, $22 billion in annual revenues, and 265 stores in 16 states, AutoNation is the leader in the automotive retail space. 

He is a 20-year veteran of global sales & marketing, leadership, and communications training and consulting. He lived in Asia and Europe for 20 years and worked in over 40 nations on six continents, bringing a unique international awareness to his training and management style. He has built numerous sales teams across the globe and designed and implemented international sales strategies for multiple organizations.

Dial In Info & Registration Steps:

The event will be provided via Go to Webinar. The link will be emailed to the members and paid guests the day before the webinar directly from GotoWebinar.

Note: This is a FREE event for chapter members. For guests, there is a nominal fee for the session. Due to logistical organization time needed, we ask our paid guests to please make your payment no later than 10:00 am of the day of the webinar. Once the payment is received, the link to  GotoWebinar will be emailed.      

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