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  • Bridging Theory to Practice: Case Studies of Three South Florida Organizations

Bridging Theory to Practice: Case Studies of Three South Florida Organizations

  • Tuesday, April 09, 2019
  • 5:30 PM - 8:30 PM
  • 600 Silks Run, Suite 2270, Hallandale Beach, Florida, 33009


Registration is closed
Bridging Theory to Practice:
Case Studies of Three South Florida Organizations  

 Tune Up Solution with 

The Challenge:

"Whatever you learned in training, forget it. We don't do it that way here!" Classroom training is "One and Done" but we need to transfer it to the workplace. We're spread out all over the country and there's no consistency in the training being delivered in the stores. We work in a fast-paced retail environment. We don't have time for long classroom training sessions. We need it to fit into our schedules, not yours. Have you ever heard something akin to these works uttered in an organization you support? 

The Solution:

TuneUp—a Multi-Media, Mobile, Micro Learning program designed to deliver the training methodology, facilitator guides, job aids, coaching guides and video content to the front-line Sales Managers responsible for daily in-store training. The solution was delivered through both the company’s LMS and via a new electronic performance support system.

The Results:

The program was launched without great fanfare to avoid disrupting retail operations during end-of-year sales mania. Despite the low impact launch, the accolades from the field were immediate and inspiring.

We have a calendar of new content in place to launch a new TuneUp module every month to drive continuous “push” versus “pull” momentum.

Facilitator: Steven R. Parkins

 Steve is a Certified Professional in Learning and Performance (CPLP) and a Senior Talent Development Leader with executive management experience across multiple industries. He possesses core talent development competencies ranging from Managing Learning Programs to Design, Delivery and Evaluation of Learning and Change Management initiatives. He also has a track record as a Sales Leader who understands the importance of developing people and raising the performance levels of front-line managers and sales associates. He is a strategic thinker with an uncanny ability to translate boardroom plans into front line action for maximum results. His US Army and civilian careers have taken him to over 40 nations on six continents. 

Steve has held increasingly important Talent Development and Sales leadership positions while setting strategy; designing processes and training; leading change; and putting into practice the future of automotive sales at this Fortune 500, publicly held company (AN)—the largest automotive retailer in the country. With 24,000 associates, $22 billion in annual revenues, and 265 stores in 16 states, AutoNation is the leader in the automotive retail space. 

Steve is a 20-year veteran of global sales & marketing, leadership, and communications training and consulting. He lived in Asia and Europe for 20 years and worked in over 40 nations on six continents, bringing a unique international awareness to his training and management style. He has built numerous sales teams across the globe and designed and implemented international sales strategies for multiple organizations.

He has conducted direct sales to C-level executives in over 2000 organizations around the globe and has trained hundreds of others in the art and science of direct sales, leadership and communications.

Steve has been a member of ATD National and the South Florida chapter since 2007. He was the Chapter’s Vice President of Sponsorship and is an engaged Past President. On two occasions, he and his team have received recognition for training programs nominated during the Chapter’s Champions of Learning season.



A Tree Fell Through my Roof, NOW WHAT?!?!

Have you ever had to train over 350 employees to take hurricane catastrophe claims when 70% of the participants are not normally call takers and all have other day to day jobs?!? We did, and will show you how People’s Trust employees become the best prepared in the State when it comes time to be there for our policy holders during a catastrophe.


Michelle Canseco, Training Facilitator. Michelle has spent the last 2 decades teaching leadership in all kinds of industries all over the world. She’s taught coaching, constructive criticism, and the importance of praising and recognizing your team members. Once it was her dream to travel & get paid for it, and now it’s to be part of a thriving team, and she’s realizing that dream at People’s Trust University.

Steve Yudewitz, Instructional Designer. Steve Yudewitz is an Instructional Designer with a passion for creating training solutions that don’t stop when the class ends. After earning his J.D from the University of Dayton School of Law, he applied his unique set of skills working with several Fortune 500 companies in industries ranging from financial services to snack foods. He is now at home at People’s Trust Insurance, where he collaborates with a talented training team to build job know-how and create positive change throughout the company

Estrella Medina, Training Facilitator. Estrella brings a wealth of experience in insurance to new her role as Training Facilitator. Since joining People’s Trust Insurance in March of 2016, she has thrived in roles that allowed her to develop in depth knowledge of underwriting, claims, product, and customer service. Backed and mentored by a skilled and tenured team, she strives to provide agencies with the knowledge and skills they need to succeed in their partnership with PTI.

Steve Feinstein, Managing Director of Customer Service and Training. Steve Feinstein is an executive level thinker who thrives on making people better at what they do and empowering professionals to develop talent in the workplace. During Steve’s 20 years of experience, he has worked for Fortune 500 companies such as; Office Depot, Fed Ex and The Sports Authority. Steve has spent the past five years installing a culture of learning at People’s Trust Insurance where he started as a one man training departments that has now grown into a five person team!

Designing for the Five Moments of Learning Need

Through this case study, discover how European Wax Center (EWC) plans to tackle a critical system migration and facilitate change acceptance and accelerate user time to proficiency. At a critical moment for this growing business, discover how the European Wax Center training team is leveraging new technology to manage change, accelerate user adoption and enable a digital transformation process that will shake the very foundations of the business.

Re-discover the Five Moments of Learning Need and see how they are applied to real life scenarios in the context of aiming to provide EWC associates with the training they need and the performance support they require to make this transition seamless. Discover new, state of the art learning and performance technology solutions and set a benchmark to see what could work for your business and for your next big transformation project.

Facilitator: Norman Arosemena

With over 12 years of experience in the field, Norman is an Industrial Engineer and a Certified Professional in Learning and Performance that enjoys bringing a touch of humor to the world of training with the mantra of “Fun = Better Learning”.

Before jumping into the world of franchise and retail, Norman worked in multiple industries such as airlines, food packaging & safety and food retailers; allowing Norman to hone his skills in different settings, each with very specific requirements when it came to training and performance solutions.

 An avid fan of technology and a self-proclaimed “learning geek”, Norman is always looking for ways to bring the latest and greatest in technology into the universe of adult learning to discover new and exciting ways to make learning fun, engaging and most importantly, effective.

When he is not nose deep in the internet looking for new ideas, Norman enjoys hanging out with his dogs, a good movie or TV show,  or a sunny day at the beach.   

 About the Event: 

5:30 - 6:00 p.m. Registration and  Networking       

6:00 - 6:40 p.m. Welcome, Dinner and Announcements                                    

6:40 - 8:20 p.m. Presentations                                                                           

8:20 - 8:30 p.m. Closing Remarks

Registration fee includes dinner and materials.

Dress code is business/business casual    

Questions about registration or the event, email info@astdsfl.org

Location and Parking Info:

The event will take place at European Wax Center located at 600 Silks Run, Suite 2270, Hallandale Beach. 

European Wax Center is located inside the GULFSTREAM Mall in the office building (second floor).  Once you locate Crate and Barrell, you will find the parking structure right next to it. You can park in any non-marked parking space for free.

Once inside the building walk down the hall to the right all the way to the end and you will see the glass office with the Center's logo.

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