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Creating Clear Objectives: Six Reasons Why You’ll Never Use ”Understand” Again!

  • Tuesday, March 12, 2013
  • 5:30 PM - 8:30 PM
  • DoubleTree Hotel, Sawgrass Mills Sunrise, 13400 W. Sunrise Blvd., Sunrise FL


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Creating Clear Objectives:

Six Reasons Why You’ll Never Use ”Understand” Again!



Do you think the use of objectives in your training materials is so last year?  Or, do you know that objectives are important but don’t know why “understand” is not a good choice?  Do you think of objectives as just those words at the beginning of a course description that everyone skips over quickly?


If you answered "YES" to any of these questions, this session will help you “obtain a deeper appreciation” for objectives.  (Yes, “obtaining a deeper appreciation” is also not a phrase you will ever again use in your course objectives!) 


Clear objectives are a key component of an effective course.  Just as you wouldn’t start building a house without a blueprint, you must have clear, specific, measurable objectives as the plan for your course.


You will have fun identifying “fuzzy” or unclear objectives and turn them into clear, specific, measurable objectives.  Together, we’ll discuss the role of the objective and how your objectives are critical when developing your course tests.  You’ll leave this session with a renewed respect for course objectives as well as a testing blueprint document to help ensure your test questions are tied to your course objectives.



This interactive engaging workshop, participants will:

  • Recognize the four key steps in creating well-written objectives

  • Identify poorly written “fuzzy” objectives

  • Articulate that “understand” is not a good course objective

  • Determine how your well-written objectives are key to developing your end-of-course tests

Facilitator: Sue Weller


Sue Weller is a global performance consultant who has managed the training function for several Fortune 500 companies including Abbott Laboratories, Baxter Healthcare and Quintiles Transnational.  After 20 years in human resources and corporate training and development roles, she started her own firm, Inspired Performance Consulting.  Sue now assists organizations in determining employee performance deficiencies and creating learning solutions to address those needs.

Sue was the 2012 President for the Chicagoland Chapter of ASTD.  She has spoken at several national conferences on various workplace learning and performance topics, including ASTD’s International Convention and Exposition.

Sue holds a Master’s Degree in Instructional Design and elearning from Roosevelt University.  She also holds the Certified Professional of Learning and Performance (CPLP) designation from ASTD and the Senior Professional in Human Resources designation from SHRM.

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