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  • Using ROI to Measure the Impact of Leadership Development

Using ROI to Measure the Impact of Leadership Development

  • Tuesday, May 12, 2015
  • 5:30 PM - 8:30 PM
  • Palm Beach State College, 3000 Saint Lucie Avenue, Boca Raton, FL 33431 (HT Building, Room 103)


Registration is closed
Using ROI to Measure
 the IMPACT of
 Leadership Development


Calculating ROI has been a valuable measurement tool for a long time.  It is not the latest management fad.  In the 1920’s, the Harvard Business Review proclaimed ROI as the tool to measure results. ROI has evolved over the decades with the profession.  And, in very recent years, the application has been expanded to all types of investments, including human capital.
Today, the C-Suite expects business results from HR, TD and OD initiatives, including leadership development.  These projects require critical evaluation data, and measuring ROI can be a valuable tool for communicating the positive impact of HR's work on the organization. However, for an ROI process to be feasible, it requires balance between feasibility, simplicity, credibility, and soundness. The ROI Methodology meets these challenges.     
  HOW ROI and Leadership Development?
Many professionals struggle and find it difficult to link leadership development training to specific business metrics and results.  The ROI Methodology has proven it can be done! Companies like Hilton Hotels have had success!
ROI doesn't need to be overly complex and require new initiatives.  Measures that you use today, are ideal to show a link from manager behavior to business impact, such as:
  • 360 degree feedback assessment
  • Individual manager and business unit performance
  • Competency-based talent review
  • Employee performance
  • Employee retention/turnover

Additional activities can be easily implemented for the purpose of measuring job behaviors and business impact like questionnaires, focus groups, in-depth interviews and even job observation


The credibility of individual and business impact measures on ROI will be dependent upon isolating the effect the training had on any improvement in identified metrics.  The ROI methodology provides methods to isolate the effects of training programs.  



During this session, you will . . .

  • define ROI Methodology   
  • describe evaluation techniques that can be used to measure leadership development programs
  • actively engage in a real case study to determine the effective application and business results   
  • begin to see the possibilities of how you can apply this to your own organization      

About the Presenter: Chris Kirchner, CRP

Director of Certification and Senior Consultant at the ROI Institute


Chris has 17 years’ experience in developing, executing and evaluating corporate marketing initiatives with an emphasis on experiential interactive and training/development programs. A Graduate of Queens University in Charlotte, NC –Chris has a BA in Marketing and Communications.

Chris’ career started in non-profit cause related marketing throughout the South East – working with a variety of key sponsors in the development of large fundraising events and campaigns. As a Regional Coordinator, Chris also was an integral team member in the development and management of field personnel. Chris was recruited by Momentum World Wide to manage experiential events at Lowe’s Home Improvement (a Fortune 100 Company) and educational point of sale customer program in over 1000 stores.  Chris’ career led to an opportunity in a national B2B technology company managing all experiential customer, channel partner and employee programs – including domestic and international educational seminars, tradeshows, conferences and campaigns. Throughout his career – Chris has placed value and emphasis on measuring performance of programs. Leveraging and analyzing data has been a core competency and contributor to the identification of organizational and program best practices, process improvements and optimal program performance.

As a senior consultant with the ROI Institute, Chris helps clients and organizations improve and evaluate the performance of their programs.  Chris is actively involved in providing the following services and support:

  • Deliver needs assessment, evaluation strategy consultation, and coaching to global network of public and private sector clients
  • Manage development and implementation of programs, including design approaches to improve efficiencies, assess business impact and return on investment (ROI).
  • Facilitate educational programs, professional courses and discussion boards for organizations, associations, and universities regarding evaluation principles and best practices
  • Writing technical articles, research studies, case studies and other content on the ROI Methodology and application in various organizational programs.


The ROI Institute provides education, research and consulting services to organizations evaluating the impact of their programs and initiatives. Using a systematic process for program design, capturing performance data and isolating the effects of each program – we help organizations improve business impact, program efficiencies and analyze program value along 6 key data categories – including ROI.

LinkedIn Network: www.linkedin.com/in/christopherkirchner/

Map and Parking Directions:

The event will be in the Human & Technologies Building (HT), Room 103.


Click here for a map of the campus and parking.


Linking this Presentation to Our Profession

Area of Focus and Expertise: Evaluating Learning Impact

Click the model to learn more about this Area of Expertise and the ATD Competency Model.



HRCI Credits

The HR Certification Institute has pre-approved this activity for 1.5 general recertification credits.



The ROI Institute is hosting the ROI Certification Workshop in Fort Lauderdale from October 12 - 16! Register an additional 30 days in advance, and receive another 10% savings!


ATDSFL participants will receive a 10% discount ($400 savings!).  Use code ATDROI when registering.  Click here to learn more about this workshop!


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