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Gamification: Application & Implementation Strategies

  • Tuesday, September 15, 2015
  • 5:30 PM - 8:30 PM
  • AutoNation Corporate Headquarters; 200 SW 1st Ave., Fort Lauderdale


Registration is closed

   Gamification: Application & Implementation Strategies

Gamification in Talent Development has been a hot topic in recent years. Industry leaders and practitioners promote the perceived benefits of increased engagement, collaboration, and entertainment, while others criticize the lack of proper motivation and pedagogical approach in the midst of growing market hype.

In this session, we will compare/contrast gamification, game-based learning and serious games – the three most common approaches to adding game mechanics/dynamics to enterprise learning. We will review strategies for application of gamification within your already existing learning strategies and Instructor-Led Trainings (ILT) and/or e-learning programs. We will discuss how to align with ROI expectations and measurement as well as strategies on overcoming internal resistance for implementation.

Do not miss this opportunity to:

  • Understand how gamification  can be incorporated into your organization’s talent development efforts regardless of industry or budget. 
  • Learn how to transition gamification from computer-based training to instructor-led scenarios for a continuous learning experience. 
  • Learn strategies on gaining buy in and overcoming internal resistance to gamification through demonstrable and measurable ROI.
  • Explore real world scenarios and applications to better appreciate what can work and what may not work with gamification in learning.
    This session will be interactive! Attendees will be given access to a customized game before and during the session!

Gamification—the use of game thinking and game mechanics attached to work—is infiltrating workplace practices and cannot be dismissed as superfluous.

Gartner predicts that by 2015 the online gaming industry will be worth $112 billion globally and that within this year more than 70 percent of global organizations will have at least one gamified application. 

Dinner for this event will be hors-d'oeuvre style with variety of delicious cold and hot finger food prepared specially for this event! 

HRCI Credits

The HR Certification Institute has pre-approved this activity for 1.5 general recertification credits.

"The use of this seal is not an endorsement by the HR Certification Institute of the quality of the activity.  It means that this activity has met the HR Certification Institute's criteria to be pre-approved for recertification credit."                  


Robert Gadd, President & Chief Mobile Officer-OnPoint Digital

Robert Gadd is president of OnPoint Digital and responsible for OnPoint’s vision and strategy. OnPoint’s online and mobile-enabled offerings support more than one million workers and include innovative methods for content authoring, conversion, and delivery extended with social interactions, gamification, and enterprise-grade security for workers on virtually every device. Prior to OnPoint, Robert spent 10 years as CTO of Datatec Systems and president/CTO of spin-off eDeploy.com. He is a frequent speaker on learning solutions, including mobile, informal learning, and gamification at international conferences. He is also co-host of the “This Week in mLearning”podcast.

Dave Smelser, VP Business Development – OnPoint Digital

Dave Smelser has helped design and deliver technology-enabled learning solutions in the enterprise for more than seven years and is responsible for new business development at OnPoint Digital. In addition, Dave spent time working in software integration at Lockheed Martin Aeronautics and as a senior advisor in Ernst & Young’s Technology and Security Risk Services practice. Through a strong understanding of the technology landscape and the practical realities of the business world, Dave has assisted many Fortune 1000 companies in yielding real, measurable results through various implementations of learning technologies. Dave is a proud alumnus of the University of Florida and holds both Bachelor and Master of Science degrees in Decision and Information Sciences.  


Many thanks to AutoNation for being our event host and sponsor! 

Please visit their website by clicking their logo below to learn more about their services.



Map and Parking Directions:

The event will be at the AutoNation Headquarters in Fort Lauderdale. Click here for directions.

Location and Parking Info:

  • The building is located downtown Fort Lauderdale.
  • Please park in the garage located below the headquarters and take a ticket.  
  • Please bring your ticket to registration for validation.
  • Elevators are located on the ground level. Lobby Desk Associate will help guests with elevators. Please check in with Lobby Desk.

Linking this Presentation to Our Profession

Area of Focus and Expertise: Learning Technologies

Click the model to learn more about this Area of Expertise and the ATD Competency Model.






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