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  • Game-Changing Measurement & Evaluation Design

Game-Changing Measurement & Evaluation Design

  • Tuesday, September 13, 2016
  • 5:30 PM - 8:30 PM
  • Nova Southeastern University, H. Wayne Huizenga School of Business - Third Floor Executive Conference Room, 3301 College Avenue, Davie, Florida 33314


Registration is closed

Take Your Level 2s up a Notch

Start Measuring Application, Not Just Recall

Capture Elusive Level 2 Data

No matter how well you design and deliver learning within your organization, you are probably experiencing increased demands to demonstrate how the learning impacts business results.

Unfortunately many L&D professionals struggle with this because they are simply uninformed in the art and science of evaluation design. This session provides practical tips and specific guidelines for creating valid, scientifically sound Level 2, evaluations as well as how to summarize and interpret that data to demonstrate value.

Do not miss this opportunity to take away practical ways to:     

  • Analyze the common mistakes made by many L&D professionals when creating multiple choice test questions.   
  • Discover 15 practical techniques that eliminate these mistakes and result in the development of valid, scientifically sound level 2 knowledge tests.
  • Examine the difference between test questions that measure job applications vs. those that measure mere recall and take your evaluations to a new level.     

Presenter: Ken Phillips, CPLP

Ken Phillips, CPLP, delivers all programs and workshops in his signature style: professional, engaging, and approachable. Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 years experience designing learning  instruments and assessments and has authored more that a dozen published learning instruments.

He regularly speaks to Association for Talent Development (ATD) groups and corporate L&D groups. Since 2008, he has spoken at the annual ATD International Conference on topics related to measurement and evaluation of learning.



Map and Parking Directions:   

The parking is available at the multi-story parking lot across from School of Business. A parking pass is needed. The pass will be sent closer to the date of the event to all registrants.


Linking this Presentation to Our Profession

Area of Focus and Expertise: Evaluating Learning Impact

Click the model to learn more about this Area of Expertise and the ATD Competency Model.






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